ISEF, Science News, Science News for Students
How to be a better science communicator

Learning how to communicate science research effectively is critical. It’s the difference between the public believing in a bunk study and funding the important research that scientists do every day.
Science NewsĀ andĀ Science NewsĀ for StudentsĀ editors offered tips and tricks on how to be a great science communicator at the Communicating Science symposium session on Monday at Intel International Science and Engineering Fair, led by Eva Emerson, Editor in Chief ofĀ Science News, and JanetĀ Raloff, editor ofĀ Science NewsĀ for Students.
“It’s important to be able to communicate your work,” Janet said. “If you donāt tell why itās cool, why they should care, people will walk away.”
There is a fine line between being the expert on a topic and boring the audience, the editors warned the Intel ISEF finalists in the audience.
“Identify who youāre talking to,” whether it’s a child, a judge, or a lay person, as this will change how a project should be presented, said Janet. “Donāt use jargon or try to impress people with six-syllable words. The audience will just become confused or bored.”
Most importantly, “Be yourself,” she said. “Have fun.Ā If youāre a kid, be a kid. Be exuberant and excited about your work. Thatās infectious.”

The audience of finalists broke into five groups and spread out to different corners of the room, where they gave their elevator pitches about their projects. The editors and staff writers ā including Bethany Brookshire, science education writer, Thomas Sumner, earth sciences writer, and Beth Quill, Enterprise Editor ā provided instant feedback while they listened. Eva and Janet offered advice like slowing down and making eye contact.
If the finalists are talking about an abstract topic, they should find a way to make it more concrete, through metaphor or specific details. They should use sensory words to help the audience understand what they’re describing.
“Club the audience on the head with your fact first, what you found first, and then open them up for questions,” Janet said.
Learning how to communicate science research effectively is critical. “If people donāt know what’s going on in science, it’s hard for them to support it, want the government to fund it,” Eva said. “And thatās the only way we can advance human knowledge.”
Eva shared a real-life example of what can happen when science is communicated poorly to the public. She mentioned vaccine coverage and the subsequent vaccine phobia that erupted. This was based on bad science, and then reporting on that bad science. “It’s been hard to convince the public of the truth ever since then. It was based on one study that was since retracted many years ago,” she said.Ā

Ā
