Science News: Heading to China
Society for Science & the Public (SSP) has reached an agreement with one of the top publishing houses in China to publish Chinese-language translations of collected works from Science News magazine for sale in mainland China.
The agreement, with Beijing-based Publishing House of Electronics Industry (PHEI), calls for 10 compilations to be published through 2018. Books will be sold in traditional retail channels throughout China, including 4,000 national and private bookstores and online. Titles under consideration will include such topics as “Body and Brain,” “Humans and Society” and “Atom and Cosmos.”
PHEI was selected from more than a dozen publishers in China who expressed interest in licensing Science News content for translation.
“We’re thrilled to be working with PHEI to bring Science News to China,” said Maya Ajmera, chief executive officer and president of SSP and publisher of Science News. “Their commitment to excellence, creative thinking, marketing channels and track record with international publishers put them at the head of the pack.”
Established in 1982, PHEI is one of the most prominent presses in China, publishing 2,800 new books per year. The group specializes in popular science, children’s books and computer and technical titles.
Ajmera said SSP is working on additional licensing arrangements for Science News and Science News for Students elsewhere in Asia and other global markets. “Our mission – to promote the understanding and appreciation of science and the vital role it plays in human advancement – is a global mission,” she said.