Elmer’s Products will be the Official 2011 Classroom Partner of the National Middle School Science Competition

IRVINE, Calif. and WASHINGTON, D.C. – October 21, 2010

Society for Science & the Public (SSP) and Broadcom Foundation welcome Elmer’s Products, Inc. as the Official 2011 Classroom Partner of the Broadcom MASTERS™ competition. As part of their commitment to the program, Elmer’s, a leader in providing science fair products and presentation supplies, will provide inspiring awards for middle school students, teachers, and classrooms at science fairs across the United States.
“Joining SSP and Broadcom to support the MASTERS Program gives us another way to help inspire each of the 12 million middle school studentsin the U.S. to explore their full potential and their inherent need to create, build and learn for life,” said Dave Incao, VicePresident, Global Walmart Support for Elmer’s Products. “We also plan to reach out to our retailer partnersto help us recognize and reward those students who choose to participate in events like the Broadcom MASTERS Program, the teachers who inspire them as well as the classrooms of those students who rise to the top, in order to place value on collaboration and teamwork.”
The Broadcom MASTERS, a program of Society for Science & the Public, is designed to inspire and reward interest in science, technology, engineering, and math (STEM) among students in the sixth, seventh and eighth grades. The Broadcom MASTERS competition—standing for Math, Applied Science, Technology & Engineering for Rising Stars— will reach hundreds of thousands of middle school students engaged in hands-on science fair and research activities at SSP affiliated fairs throughout the United States.
Over 7,500 middle school students will be nominated to compete in the Broadcom MASTERS during the 2010-2011 school year. Nominees will compete for a spot in the finals where they must demonstrate their understanding and mastery of Science, Technology, Engineering, and Math (STEM) concepts at work in the development and presentation of their science fair project.
From the national entrants, 300 Semifinalists will be selected, including 30 Finalists who will win an all-expense paid trip to Washington, D.C. to compete in the Broadcom MASTERS finals for awards and prizes, including the top education award of $25,000.
“Elmer’s commitment to become the official 2011 Classroom Partner for the Broadcom MASTERS competition helps us expand the reach of this program into many more middle school science and math classes across the U.S.,” said Broadcom Foundation Executive Director and Director, Community Affairs at Broadcom Corporation, Paula Golden. “The Broadcom MASTERS is intended to make classroom heroes out of young people who challenge themselves to excel in STEM subjects. We look forward to working with Elmer’s as the first of many partners that share our commitment to encouraging participation at local science fairs in every community in the nation.”
SSP and Broadcom are seeking additional partnershipsfor the Broadcom MASTERS competition with organizations that share their goal of inspiring and motivating middle school students to continue their interest in science, technology, engineering and math.
For more information on the Broadcom MASTERS program please visit www.societyforscience.org/masters.
About Elmer’s
Elmer’s® Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for nearly 60 years. Elmer’s produces a variety of well known adhesives, arts and crafts, ducational and office products for use at home, school or business. Elmer’s branded products are developed to provide project solutions and to fulfill the consumer’s inherent need to create, build and learn. Elmer’s Products also markets the number one instant adhesive brand in the U.S., Instant Krazy Glue®, as well as X-ACTO®, a leading brand in innovative cutting blades, knives and office supply products. Elmer’s also markets the Scientific Explorer™ line of science-based educational products for children. For more information visit: www.elmers.com.
About Broadcom Foundation and Broadcom Corporation 
Broadcom Foundation is a private non-profit public benefit corporation exempt from federal income tax under Internal Revenue Code section 501(c)(3). The Foundation’s mission is to advance education in science, technology, engineering and mathematics (STEM), by funding research, recognizing scholarship and increasing opportunity. Learn more at www.broadcomfoundation.org.
Broadcom Corporation is a FORTUNE 500® company and a global leader in semiconductors for wired and wireless communications. It is one of the world’s largest fabless communications semiconductor companies with 2009 revenue of $4.49 billion and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video and data. Broadcom provides the industry’s broadest portfolio of state-of-the-art, system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support its core mission: Connecting everything®. Learn more at www.broadcom.com
About Society for Science & the Public
Society for Science & the Public (SSP) is one of the oldest nonprofit organizations in the U.S. dedicated to public engagement in science and science education. Established in 1921, SSP is a membership organization and a leading advocate for the understanding and appreciation of science and the vital role it plays in human advancement.
Through its acclaimed education competitions and its award-winning publications, Science News and Science News for Kids, SSP is committed to inform, educate, and inspire. For nearly 70 years, SSP education programs have inspired generations of science enthusiasts, including Nobel aureates, National Medal of Science recipients, and nearly 100,000 other distinguished program alumni. The Society believes that educating and inspiring the young scientists of tomorrow, whose vision will usher in new solutions to global challenges, is vital to the common future. Learn more at www.societyforscience.org.
Broadcom®, the pulse logo, Broadcom Foundation™ and Broadcom MASTERS™ are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, the EU and/or certain other countries. Any other trademarks or trade names mentioned are the property of their respective owners.
Rick Bates
Society for Science & the Public
Bill Blanning
Broadcom Corporation
Karen Bailey
Elmer’s Products, Inc.